Using Google My Business To Get Better Rankings (Without Ads)

Google My Business is like using any other digital power tool. With the right application, you can create a list that the right people can find. You may do some long-lasting damage to your web presence with the wrong application. 

Google’s first search results page in 2020 is one of the most successful marketing environments. Automatic authority is given to the website at the top of the page. Google My Business results usually appear at the top of page one above the organic results. 

Optimizing your Google My Business listing properly may be enough to make you appear regularly in the local search results, and there are several ways you can monetize the resulting traffic. 

How to Create a Google Business List 

Log in to your Google account and go to https:/www.google.com/business/. Click “Manage Now” and enter the details as directed, starting with your business name. 

Note: You only need to enter an address if you have a store, office, or other location where you meet face-to-face customers. If your business provides goods or services to a particular area, you will be categorized as a service area business. If this is the case, check the appropriate box at the bottom of the form. If you have a service area, this is also where you will stipulate which areas you serve. 

Finally, choose your category of business and add your contact information. Then select “Finish” to proceed with the verification. 

Many businesses will need to verify through a postcard, which can take up to two to four weeks to arrive. But some will have the option of checking by phone or email — be sure to check if you’re eligible for these faster options. 

How to audit your account and optimize your account 

Once your business has been verified, there are a number of ways to improve your chances of showing up in Google Search. Make sure that you have filled in all possible fields of information, including keywords and topics relevant to your business. It’s also a great idea to mention any special features or benefits your business brings to the table. Are you bilingual? Don’t forget to mention it in your description. You’ll also want to add a profile picture with a few extra photos that either represent your location or give an idea of what you do. Current customers love to see a company grow, and showing that you are constantly evolving can help to attract customers. 

Double-check that your submission is correct, and consider adding a post or two to get things started. Google My Business posts may contain links to images , text and call-to – action buttons. They’re a great way to show sales, bring more attention to your content, or just get people to click on your website. 

What You Need To Continue Success 

Success with Google My Business (GMB) is a pretty straightforward formula, but it requires creativity and dedication to implement it correctly. Here are a couple of tips: 

• Pictures are a must. They  should be at least 720 x 720 pixels and either JPGs or PNGs. 

• Prompt and open responses to customer reviews (whether positive or negative) go a long way. 

• Checking your GMB insights at least once a week will keep you up to date on how different strategies and trends affect your business. 

How to Stand Out Of The Crowd 

Keeping up with both the amount and the quality of your posts will set you apart from other companies that allow their listings to stagnate. Pointing links to your GMB listing from websites and other social platforms may also help to improve your ranking. 

Most brands don’t put a lot of effort into their GMB listings, so if you run a promotional event for your audience there, you ‘re more likely to get the interest of a prospective buyer. 

Final thoughts on Google Optimizing My Business 

When you manage to rank in the top GMB listings for a local search term, it increases your exposure and your inherent authority significantly. This isn’t just going to increase your traffic; it’s going to increase your target buyer traffic. People who have money to spend and only a few minutes to make a decision will trust you on the basis of your rankings, reviews, easy-to-understand descriptions and attractive images. The rest of it is up to you when you click on your website.