5 ways Victoria’s Secret is using AI to improve online shopping

Victoria’s Secret & Co. is partnering with Google Cloud to explore the use of AI and generative AI to enhance inclusivity and personalization for customers worldwide. The goal is to replicate the intimate nature of connecting with associates in physical stores through an enhanced online experience for Victoria’s Secret and Victoria’s Secret PINK customers. This partnership aims to redefine the intimate apparel shopping experience and elevate how people engage with the brands.

source update: 5 ways Victoria’s Secret is using AI to improve online shopping

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