Generative AI in Search is a tool designed to help users find specific and unique gift ideas for their loved ones. By using this tool, users can get more specific gift options based on the recipient’s preferences and interests. SGE also provides links to helpful content from various publishers, creating new opportunities for content discovery. Additionally, users can now opt in to SGE through Search Labs and use the tool in the Google app and on Chrome desktop. Furthermore, Google is introducing AI-powered image generation for shopping, allowing users to generate photorealistic images of the items they are looking for and shop products that match those images.

source update: New ways Generative AI can help you search for holiday gifts