The new Demand Gen campaign from Google is an upgraded version of Discovery campaigns, offering new features, inventory, insights, and an improved ad creation flow. It allows brands to create engaging ads in various formats, such as short-form videos and carousels. Naranja X, an Argentine fintech company, saw great success with Demand Gen, achieving 3X higher click-through rates and a 61% lower cost per action compared to paid social campaigns.

source update: Demand more from social with AI-powered ads