Gemini models are coming to Performance Max

Summary: Performance Max is introducing expanded access and improvements to generative AI, allowing advertisers to create more effective campaigns and build creative assets at a faster pace. New AI-powered asset generation and image editing features are rolling out globally, with advancements using Google’s Gemini AI model. Future updates include the ability to generate lifestyle imagery and add backgrounds featuring people. Advertisers will have full control over the generated images, with safeguards in place to prevent the creation of inappropriate content. These advancements align with Google’s AI principles and responsible practices.

source update: Gemini models are coming to Performance Max

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