Generative AI in Search is expanding to more countries, allowing even more people to benefit from its capabilities. Early experiments have shown positive feedback, with users finding the suggested follow-up questions helpful in refining their searches. The integration of generative AI into Search has led to users asking longer and more conversational questions, creating new opportunities for Google to provide assistance. The AI-powered overview, along with ads above or below it, have also been found to be beneficial to users. To make it easier to find relevant information, links to supporting web pages will now be presented within the AI-powered overview itself. This feature is initially launching in the U.S. and will later roll out to Japan and India. It is important to note that generative AI in Search is still an experiment, and Google will continue testing different presentation methods and gathering feedback.

source update: Generative AI in Google Search expands to India and Japan


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