Google AI powers various aspects of YouTube, including content recommendations, accessibility, and user experience. Additionally, it is used in ads solutions to support business operations. Google has recently introduced two new AI-powered campaigns, Demand Gen and Video View campaigns. These campaigns aim to facilitate consumer engagement and generate demand from the mid-funnel to the point of purchase. Studies have already demonstrated that YouTube influences purchase decisions for 87% of consumers. The new ad solutions utilize impactful and immersive creatives to drive conversions at critical moments.

source update: Google AI-powered Demand Gen campaigns multiply creativity and generate demand.

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