Win customers on their path to the purchase

Consider targeting by location; Reaching people not only while they’re on the go but also based on where they are is an advantageous approach to your advertising dollar. Make sure to highlight your delivery options and displaying product inventory also helps demonstrate demand so customers can easily see what’s in stock and where. The intent is to make the purchasing … Read More

Marketing Funnels- Content for Each Stage

Why is the marketing funnel so important? The purpose of the funnel top is to attract and segment. The content produced in this stage should be general, show how technology or services are important, but without presenting any specificities. Imagine, for example, a potential customer who is researching a product. Goals are typical to grow in the knowledge and thus … Read More

Getting It Done: The Project Management Fallacy

Too often I come across project managers using the mantra of ‘hustle’ and the idea of ‘If you’re not hustling your team, you’re losing’. And sure, why not, it’s motivating, it’s inspiring and it’s a concept we’re all familiar with (especially in the entrepreneurial space). We’re paid to make things happen and employment is in the market of labor. If you … Read More

Differentiating 5 GHz and 2.4 GHz frequency bands

tldr Unlike “3G” and “4G” in the mobile phone space which refers to “third generation” and “fourth generation” technologies, the “2.4G” and “5G” designators in WiFi radio frequency bands are shorthand for the 2.4GHz band, and 5G 5GHz band (roughly 5.1 to 5.8 GHz, with some gaps in between depending on the country and regulator agency). There’s a sound article … Read More