Finally, someone who has a
Data-Driven Content Marketing Gameplan
Anybody Can Create Content. I Drive Results.
Content that Ranks
- Visual Content Measurement
- Brand Attention Index
- Pillar Marketing
- Predictive Eye Tracking
- Predictive Image Analytics
Aligned with Strategy
- Lead Generation
- Sales Enablement
- Nurturing Customers
- Social Engagement
- Thought Leadership
- Conversion Rate Optimization
- Search Engine Optimization
I use a data-driven content score methodology to rank media to the top of the search result page.
I tack and outrank top-ranking pages with SERP Analyzer. Getting on top is one thing; staying on top of the result page is another.
There are several ways you can segment your audience.
The segmentation criteria you choose to implement will depend on the product or service you’re selling, whom it helps, and what kind of solutions those people are looking for.
Here are the main ways you can divide your audience into different segments.
Demographics are objective facts about your customers, like where they live, what language they speak, how old they are, and whether they’re male or female.
For example, you might choose to target men aged between 40-60 years, who live in a large city in the US.
Age
Sex
Location
Religion
Language
Job
Behavioral information refers to how your customers use the internet, how they shop, and their past interactions with your brand. A customer’s actions drive insights, whether it’s because they buy products at a particular time of the year or at a certain point in the sales cycle. For example, you can target customers who have bought at least three times from you in the past or customers who log in to use your product daily.
Behavioral segmentation will include:
Average spend
Product usage
Loyalty level
Purchasing behavior
Psychographic segmentation taps into the traits that influence a consumer’s buying decisions. It draws insights from people’s lifestyles and preferences to ensure the content you deliver is of interest to them.
Psychographic tendencies you can tap into include:
- Key challenges
- Fears and worries
- Hopes and dreams
- Personal interests and hobbies
- Beliefs and values
- Lifestyle
- Opinions
- Preferred media
- Preferred social channels
Different consumers prefer different devices and delivery. Some spend their days browsing the web on a desktop computer, while others prefer to use apps on their mobile devices. Segmenting people based on their technology helps you reach larger groups in the same place.
Someone who’s at the start of the buying process will need completely different information than someone who is nearing the end of it. Segmenting your audience based on where they’re in the process can help you deliver the correct information at the right time.
Segmenting people based on where they are in the buying process can mean grouping them because they’re at either one of the following stages:
In the awareness stage
In the consideration stage
In the decision-making stage
In the post-purchase stage
