ChatGPT is an AI-powered platform that is gaining popularity among SEO and content marketers for its ability to perform various tasks such as keyword research, crafting title tags, and local SEO. However, the founder of OpenAI, the company that built ChatGPT, has cautioned users about relying too much on the platform as it is “incredibly limited” and still needs work on robustness and truthfulness. Despite its limitations, several errors are common when using ChatGPT, including API issues, character limits, connection timeouts, unfinished responses, and limited messages. Additionally, ChatGPT makes various mistakes such as confidently providing wrong answers, not understanding word and character counts, reasoning mistakes, coding errors, outdated information, short memory, and formatting mistakes. To get the most out of ChatGPT, users should be aware of its limitations, review and edit outputs carefully, and layer tools and processes on top of the API. It is also essential to stay up-to-date with product limitations and have domain experts review content and code before deploying it.