Display ads refer to visual advertisements that can be seen on websites, social media platforms, and mobile apps. These ads are part of pay-per-click (PPC) advertising campaigns, where advertisers pay a fee every time someone clicks on their ad. Display ads can help generate clicks, conversions, and brand awareness among the target audience. They can be targeted based on factors such as location, demographics, interests, and previous website visits, and can come in different formats, including static ads, interactive ads, animated ads, and video ads. The use of algorithms and data helps display ads reach specific audiences across online platforms. Some examples of effective display ads include those for Semrush and LinkedIn, which effectively use social proof and pain point marketing to resonate with the audience’s challenges and provide relevant solutions. Display ads can be a valuable tool for businesses to capture their audience’s attention and drive action.