The Content Marketer’s Funnel is a three-stage framework that helps businesses attract target audiences, create compelling content, and convert readers into customers. It outlines key metrics and KPIs to track at each stage, allowing for continual optimization and proving the ROI of the content. The framework provides creative ideas for awareness-stage content such as videos, podcasts, and social media posts, as well as tips for driving leads with middle-funnel content like webinars and newsletters, and guidance on final conversion content such as case studies and product reviews. The goal is to engage audiences and drive conversions through a strong content strategy. This resource can be downloaded from WordPress VIP, and it provides valuable insights and techniques for creating effective content that drives business results. Opinions expressed in the article are those of the guest author and not necessarily of Search Engine Land, and new content is regularly being added to the site. Overall, The Content Marketer’s Funnel is an essential resource for marketers looking to strengthen their content strategy and achieve impactful results.


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