Google is now experimenting with the use of generative AI to help users evaluate the credibility and reliability of sources when searching online. This new feature, called Search Generative Experience (SGE), aims to provide users with AI-generated descriptions of lesser-known websites, supplemented by information from high-quality sites that discuss the website in question. These AI-generated descriptions will appear in the “more about this page” section of search results, specifically for sources where there is no existing overview from Wikipedia or the Google Knowledge Graph.
The need for easily accessible tools to verify online information has become increasingly important. According to a 2023 study led by the Poynter Institute’s digital media initiative MediaWise, seven out of ten respondents reported not being confident in their ability to determine the authenticity and reliability of online images. This highlights the necessity for reliable and trustworthy information sources.
By integrating generative AI into the search experience, Google aims to support and supplement existing efforts to promote information literacy. This technology provides users with additional information about a website’s credibility and reputation, aiding them in making more informed decisions about the information they encounter online.
The AI-generated descriptions of sources will be accompanied by links to high-quality sites that discuss the website in question. These links serve as references and provide users with a means to further verify the credibility of the source. This feature aims to address the challenge of finding information about lesser-known sites, which can often be difficult due to the limited availability of resources.
Google’s focus on building tools and resources to enhance users’ confidence in navigating online content is driven by the recognition that verifying information has become increasingly crucial in today’s digital landscape. With the abundance of misleading or false information circulating online, it is essential to provide users with reliable sources and a means to evaluate the credibility of the content they encounter.
In summary, Google’s Search Generative Experience (SGE) utilizes generative AI to provide users with AI-generated descriptions of lesser-known sources, accompanied by links to high-quality sites discussing the website in question. This feature aims to enhance users’ ability to evaluate the credibility and reliability of information they encounter online. The integration of generative AI into the search experience is part of Google’s ongoing efforts to promote information literacy and support users in making informed decisions while navigating the online landscape.