6 Crucial Elements Of Local Visibility

A local landing page is a web page that is designed to show people and search engines where a business operates. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location. Google does not necessarily dislike ranking such pages, but they don’t like mass-produced local pages that prioritize quantity over quality, creating location pages for areas where a business has no tangible presence, duplicated content, and regurgitated Wikipedia information about the history of a location.

To create effective location pages, a localized URL structure is important, adding local keywords to the URL is a ranking factor that can assist with improving location page rankings. A localized page title and title tag are also essential. Conversion-optimized elements above the fold of the page are important, as this area is a goldmine for conversion potential. Maps and original photography are crucial, as this is a case where showing is better than telling. Adding links to or mentions of services available in the area can help improve local optimization, and finally, social proof, reviews, and accreditations are important for demonstrating credibility.

Elements such as adding local keywords to the URLs, creating a localized page title and title tag, adopting conversion-optimized elements above the fold of the page, using maps and original photography, adding links to or mentions of services available in the area, and providing social proof, reviews, and accreditations are essential for creating effective location pages. These elements can help to improve local search results and resonate with the local audience. By following a blueprint of these elements, along with tailoring the design to meet the needs of a business and the customer’s search intent, effective location landing pages can be created that rank well and drive new business for a local company.

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