Content strategist Chima Mmeje has identified six key content formats that SaaS brands can use to drive revenue, starting at the bottom of the funnel to ensure their keywords are less competitive. Best-of keyword reviews, which help to showcase a brand as the best option, effective sales enablement content in the form of testimonials, case studies and personalized white papers, and competitor landing pages that mine third-party review sites for themes of discontent are all key tactics. Pricing pages, user guides and tutorials and blog posts that showcase subject matter expertise are also important ways to establish a brand’s credibility and drive revenue. Mmeje emphasizes the importance of personalization, mapping content to buyer personas and problems and solutions for effective content marketing.
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