7 Google Ads features to streamline your workflow

As a PPC manager, a significant portion of your time is likely spent working on the Google Ads interface. To help you work more efficiently, Google Ads offers several built-in features that can save you time and make bulk edits easier. This article will walk you through some examples and how to access them in the web UI.

The first feature is Saved Views, which allow you to save a set of filters that will carry over as you navigate between campaigns, ad groups, keywords, and other sections of the UI. These can be helpful when you have multiple campaigns divided up between lines of business, service lines, or geographies. To create a view, apply the filters you want and select Save. You can then access saved views by selecting Views from the dropdown in the left sidebar.

Custom Columns allow you to create unique metrics to view in the UI, beyond what is available by default. You can use formulas to define more advanced metrics and segment data to individual conversion actions. For example, you can create separate columns for free trial signups and demo registrations. Formulas can also provide more advanced data, such as the average cost over a certain period compared to the daily budget.

Saved Column Sets can be used in conjunction with custom columns to create a set of columns that are most relevant to the campaigns you are reviewing. Once created, you can quickly select a column set from the dropdown instead of manually adding the columns each time.

The Policy Manager is a centralized place to monitor ad approval appeals. It allows you to see current violations and the status of appeals you have submitted. This can be useful for managing multiple policy issues simultaneously and ensuring you don’t appeal the same issue too often.

Negative Keyword and Placement Exclusion Lists are crucial for controlling spend and ensuring the relevance of traffic in search campaigns. Negative keyword lists allow you to mark unwanted queries across your account, while placement exclusion lists operate similarly for display and video campaigns. Both can be accessed from the Tools and Settings menu.

Automated Rules and Scripts are valuable for setting up bulk actions and notifications. Automated rules can be used to automatically pause campaigns over a holiday weekend or label keywords based on conversion history. Google Ads Scripts provide more advanced options for bulk actions and campaign monitoring.

The Asset Library allows you to see image, video, and text assets you’ve used in ads in one place. You can upload images ahead of time for future use in ads and organize assets by category. You can also view audience insights for assets with enough data.

By utilizing these features, you can streamline your Google Ads workflow and save time on reporting and bulk edits. Take the time to explore the interface and consider how these features can be applied to your account to improve efficiency. Stay tuned to Google’s support section and announcements for updates on these features.


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