The past, present and future of authentication

Google has announced the launch of Google-Extended, a new control feature that allows web publishers to manage whether their websites contribute to the improvement of generative AI tools such as Bard and Vertex AI. This move comes as a response to the feedback received from web publishers, who have expressed a desire for more choice and control over how their content is used in emerging generative AI use cases.

Generative AI tools have rapidly developed and grown in recent years, offering web publishers new and innovative ways to connect with their audiences. These tools have the potential to enhance the web ecosystem and benefit users. Google is committed to developing AI responsibly, guided by their AI principles and consumer privacy commitment.

Google-Extended allows website administrators to have control over whether their sites contribute to the development of AI models. By using this control, web publishers can choose whether they want to help these AI models become more accurate and capable over time. This feature gives publishers the ability to manage the usage of their content for generative AI purposes.

The introduction of Google-Extended is an important step towards providing transparency and control for web publishers. It aims to give them the ability to decide how their content is used in AI models. This control is made available through robots.txt, a widely used protocol for web robots to interact with websites.

Google recognizes that as AI applications expand, web publishers will face the challenge of managing different uses at scale. To address this, Google is committed to engaging with the web and AI communities to explore additional machine-readable approaches that provide choice and control for web publishers. They are actively working towards providing more options and solutions in the near future.

In conclusion, Google’s announcement of Google-Extended is a positive development that provides web publishers with more choice and control over their content’s usage in generative AI models. This feature is designed to enhance transparency and empower publishers to decide how their content is utilized. Google’s commitment to further engagement with the web and AI communities demonstrates their dedication to finding additional solutions for managing AI applications in a responsible and scalable manner.


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