In this holiday special of Ask Google Webmasters, John Mueller goes over some of the most common SEO questions such as:
What’s the difference between 301 and 302 redirects?
What’s the difference between 404 and 410?
How long should my page’s description meta tag or title tag be?
Can I use symbols in my titles?
What about keywords in URLs, do they matter?
Does it matter if I use .php or .html endings for pages?
And, finally, what is the secret to ranking better :)?
From everyone on the Google Webmasters team, we wish you Happy Holidays!
Create good titles and snippets in Search Results → https://goo.gle/2ZflXzh
Send us your questions on Twitter with the hashtag AskGooglebot and your question might be answered!
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Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral