Experience a key factor during Google algorithm updates, analysis finds

A recent correlation study from Zyppy SEO has found that websites using first-person pronouns, first-hand experience, and a cookie consent banner saw positive visibility gains during Google updates. On the other hand, websites with fixed footer ads, fixed video ads, and other specific features were likely to see negative impacts.

The study identified five website features that were strongly correlated with positive visibility gains during Google algorithm updates. These included the usage of first-person pronouns, demonstrated first-hand experience, the display of a cookie consent banner, and the presence of contact information in the footer or somewhere else on the page.

Conversely, the study also identified twelve website features that had a very strong or strong correlation with negative impacts during Google updates. These included the presence of fixed ads in the footer, fixed video ads, usage of stock imagery, the total number of image and video ads appearing, usage of push notifications, and several others.

Overall, the study found that these website features all related back to experience and credibility. Content creators demonstrating their expertise and providing a great user experience were more likely to see positive visibility gains, while websites with certain negative features were more likely to see negative impacts.

It’s important to note that the study is based on a small sample size of 50 websites and correlation does not imply causation. The report also does not claim that these features are direct ranking factors or signals, and the results are not definitive proof of the impact of these features on Google search visibility.

Ultimately, the study emphasizes the importance of credibility and experience in SEO, and how these factors can greatly influence a website’s performance during Google updates. The full report is available for further reading.

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