Google Ads is testing a new feature called the conversions account level diagnostic tab that offers deeper insights into your current measurement setup in order to improve the performance of your ads. The feature is set to launch next year and will provide weekly updated data to enable you to monitor your Google Ads account setup, adopt privacy-preserving solutions, and fix issues with campaign measurement.
A spokesperson for Google confirmed that the new feature will launch next year and further details are expected to be released soon. The feature was first spotted by Google Ads expert Thomas Eccel, who shared his findings indicating that the account level conversion diagnostic tab is being rolled out to more accounts. This new feature will allow you to validate that your measurement features are working and take advantage of new measurement features and alerts.
In Google Ads, a conversion occurs when a user takes a specific action after interacting with an ad on the Display Network. This could include making a purchase, installing a mobile app, or signing up for an email list. Conversion tracking is important for gaining insights into user behavior. At the account level in Google Ads, changes apply globally to all relevant campaigns, including billing, user permissions, and fundamental settings.
The new diagnostic tab provides enriched insights that enable you to monitor, adopt privacy-preserving solutions, and fix issues with your measurement of campaigns. The data is updated weekly and will help you assess what’s effective, make necessary changes, and improve the performance of your ads. With the new feature, you’ll be able to gain a robust conversion measurement, analyze your current measurement setup, and take advantage of new measurement features and alerts.
The feature is still in alpha, and its release next year will provide more detailed information on how it works and how it can benefit advertisers. In the meantime, if you want to learn more about Google Ads best practices and how to achieve PPC excellence, you can check out Search Engine Land’s Google Ads best practice guide.