Google is urging marketers to import their web and app conversions from Google Analytics 4 into Google Ads. This new recommendation is aimed at making life easier for marketers by allowing them to access their web and app conversion data directly in Google Ads, without having to go back to GA4. This will also help advertisers optimize their bids and improve their ad performance.

Previously, tracking conversions was important for marketers to understand which ads were leading to sales. It allowed them to make adjustments to campaigns, such as modifying keywords, budgets, and bidding strategies, to maximize profits and reduce costs in Google Ads.

To take advantage of this new feature and ensure the most accurate and useful data, marketers are encouraged to consult Google’s GA4 Recommendations guide. This will help them understand how to import their conversion data effectively and leverage Google’s latest features.

If your GA4 account is eligible for the import, you will likely receive a message from Google informing you about the recommendation. The import feature will be available on various pages, such as the Advertising snapshot page, the Home page, or the Insights Hub page. By importing the data, marketers can easily access their web and app conversion metrics within Google Ads, eliminating the need to switch back to GA4.

This new feature will not only save marketers time and effort but also help them optimize their bidding strategies. Having access to detailed conversion data within Google Ads allows advertisers to make more informed decisions and improve their ad performance. With this data, marketers can make adjustments to their campaigns in real-time, ensuring that their ads are targeting the right audience and driving actual sales.

By integrating Google Analytics 4 with Google Ads, marketers can have a holistic view of their marketing efforts. They will be able to track the entire customer journey, from the first touchpoint to the final conversion, and make data-driven decisions based on the insights provided by GA4.

In conclusion, Google is recommending marketers to import their web and app conversions from GA4 into Google Ads. This will enable marketers to access their conversion data directly within Google Ads, saving them time and effort. It will also help advertisers optimize their bidding strategies and improve their ad performance. Marketers are encouraged to consult Google’s GA4 Recommendations guide to ensure the accuracy and usefulness of their imported conversion data. By integrating GA4 with Google Ads, marketers can gain a holistic view of their marketing efforts and make data-driven decisions to maximize profits and cut costs.