Google will issue advertisers credit refunds after overcharging error

Google announced that they will be providing credit refunds to advertisers who were overcharged due to a technical glitch affecting campaigns within Display and Video 360 that ran from July through to December last year. The search engine sent emails to affected advertisers to notify them of the overcharges and assures that the issue has been resolved. Google plans to compensate advertisers for the overcharges by issuing credits and advised affected advertisers to contact their sales teams for more information. They did not immediately respond to Search Engine Land’s request for comment. In addition, Meta also issued an apology to advertisers after an Ads Delivery outage resulted in campaigns overspending by “thousands” and refunds are expected to take four to six weeks to process. If your campaigns were affected by the technical glitch, make sure to contact Google to get the credit refund process started.


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