How fashion brand MSGM used Pixel’s AI features in its latest collection

The designers at MSGM utilized Pixel 8 and Pixel 8 Pro devices to develop unique patterns for their clothing line. To create these patterns, they utilized the Long Exposure Mode and Magic Editor features of the Pixel devices. The Long Exposure Mode uses Pixel AI camera technology to add blur to captured images, simulating the effect of a traditional long exposure that blurs the motion of moving objects. This is typically achieved using a tripod, but the engineers at Pixel found a way to stabilize Motion Mode shots and make this effect more accessible to everyone.

The featured images on the clothes were captured around the Milan underground area, creating a unique and urban aesthetic for the line. The use of Long Exposure Mode allowed the designers to capture the energy and movement of the city, adding a dynamic and lively feel to the patterns. Additionally, the Magic Editor feature was used to edit the images, adding further creativity and flair to the final designs.

The utilization of Pixel devices allowed the MSGM designers to achieve a level of creativity and uniqueness in their patterns that would not have been possible with traditional cameras. The Long Exposure Mode and Magic Editor features provided the tools necessary to capture and manipulate images in a way that perfectly suited the aesthetic of the clothing line.

Overall, the use of Pixel devices in the design process allowed for the creation of bold and dynamic patterns that reflect the energy of the Milan underground area. The innovative features of the Pixel 8 and Pixel 8 Pro devices enabled the designers to push the boundaries of traditional pattern design, resulting in a truly unique and eye-catching clothing line.


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