How SMBs are approaching digital marketing in 2024

Intero Digital released a report titled “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore” that covers digital marketing spending trends, goals, content marketing, Amazon marketing, paid advertising, SEO, influencer marketing, and video marketing. The report highlights that revenue growth is a top priority for 79% of SMB marketers in 2024, with 46.2% planning to increase spending. Common pain points include lead generation, budget constraints, competition, and measuring ROI. Top digital marketing goals for 2024 include revenue growth, more web traffic, higher SERP positioning, brand awareness, and thought leadership. The report also discusses content marketing insights, such as the average word count of the most-shared content decreasing to 552 words. It recommends diversifying content types like video, podcasts, and newsletters. The report provides strategic insights for digital marketing tactics and approaches for the year. The digital landscape is rapidly evolving, offering opportunities for early adopters to thrive in various channels despite competition.

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