Artificial intelligence raises concerns for writers and marketers about the potential for AI models to misuse human-generated content. This article seeks to define these risks, offer practical tips to protect content, and analyze potential scenarios of content misuse by AI. The possible content risks include loss of the entire work, words or elements, style, marketing results, and job tasks. The ways in which AI can take content include through training data, generating responses, competing for marketing results, and influencing the economy and work available. These could lead to potential financial, marketing, emotional, reputation losses, as well as job success and security. The key question is how to prevent content misuse by AI.
The scenarios described in the article examine how AI might misappropriate content using an AI prompt. By doing so, the writer is largely responsible for the misuse of the content. AI taking content raises the question of how different is it from humans engaging in plagiarism. This viewpoint firmly establishes that plagiarism is plagiarism, regardless of whether AI is involved or not.
The article then suggests ways to minimize the risk of AI taking someone’s content, advising not to become an AI expert. The author also notes that opting out of AI is not practical for most marketers. Instead, they recommend focusing on marketing approaches that are difficult to replicate and leaning on humanity to protect jobs and budgets. The critical point is that AI might be able to plagiarize content, but it cannot steal one’s expertise, personal reputation, or the ability to create trustworthy content. In short, while the risk of AI taking content is real, content creators should keep building content that will be worth stealing.