The article discusses a seven-step process for optimizing content to rank for featured snippets and increase traffic. The author recommends using ChatGPT, an AI language model, to craft optimized snippets. The process involves finding a keyword where there is a featured snippet and the website is ranking in the top five positions, identifying existing content that could rank for the snippet, priming ChatGPT’s understanding of optimization for featured snippets, crafting or improving a featured snippet with ChatGPT, having ChatGPT evaluate the new snippet against the current ranking one, publishing the snippet in the best position within the article, and waiting for results. The author also provides final tips for testing and optimizing further. The process has a higher success rate compared to manual optimization and is intended for those familiar with featured snippets and SEO.