How to Write Website Content That Ranks (And People Want to Read)

In order to attract traffic to your website, you need to create website content that ranks on Google and engages your audience. The first step is to conduct keyword research to figure out what your target audience is searching for on Google. A keyword research tool like Ahrefs’ Keywords Explorer can help you narrow down your list of relevant keywords to target. Once you have a list of keywords, it’s time to create content. You can choose the content format, angle, important subtopics to cover, and even use the ASMR formula to make your content comfortable to read and easy on the eyes. The headline is also essential as it needs to be eye-catching to draw people in. On-page SEO should also be added to help Google and searchers understand and digest your content. Finally, it’s always helpful to get a peer to review your work before publishing and monitoring performance. If you don’t feel like writing the content yourself, outsourcing is an option to consider. Overall, creating website content that is relevant, engaging, and optimized for search engines is essential in attracting traffic to your website.


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