Google’s page experience update has been clarified as not being a ranking system, but rather a ranking signal. Last week, the mobile-friendly system, page speed system, secure site system, and page experience system were removed by Google from its ranking system page. While this downplays page experience as an overall ranking system, Google emphasized that it still rewards pages with good user experiences. Danny Sullivan, Google’s Search Liaison, clarified that page experience signals were never a “system” but instead signals “used by other systems.”
Google continues to stress that content creators must focus on providing an outstanding user experience to their audience, regardless of whether this is a ranking signal or not. Sullivan advised content creators to concentrate on building content and a website that exceeds the services of competitors, make sure users can access the content, and provide a positive experience while consuming content on desktop and mobile devices. While Core Web Vitals is not a significant ranking signal, Sullivan noted, website creators should not stress about scoring 100s across all Core Web Vital metrics. The important thing is to provide a good page experience to users.
To ensure a good user experience, website creators should focus on optimizing their website’s loading speed, interactivity, and visual stability. The Core Web Vitals metrics help website creators gauge the user experience based on these three factors. Additionally, website creators must make sure their website is mobile-friendly to ensure a positive user experience on mobile devices. It is essential to prioritize the user experience as Google moves closer to ranking pages based on the quality of the experience they provide to users.