Bing Places for Business is a free online local business directory that displays businesses on the top or right side of Bing search results pages with information such as address, contact details, and operating hours. Creating a listing on Bing Places for Business can increase your brand’s online visibility through improved local search rankings. Here are the steps to create a strong listing on Bing Places for Business:
1. Create or Sign In to a Microsoft Account: Visit the Bing Places for Business website and sign in to your Microsoft account or create a new one specifically for your business.
2. Claim or Create Your Business Listing: You can import details from an existing Google Business Profile or create a new listing manually. If importing from Google, select the account and business to import. If creating a new listing, provide your business details and choose “Claim business” if your business is listed or “Create new business” if not.
3. Complete Your Business Listing Information: Add contact information, business details, categories, description, social media profiles, photos, links to other directories, and hours of operation. Make sure the information is accurate and comprehensive.
4. Verify Your Business Listing: Complete a verification step to prove that your business is real and yours. Verification methods include phone call or SMS, email, answering questions, or receiving a postcard.
To optimize your Bing business listing, consider the following tips:
1. Conduct Keyword Research: Use tools like the Semrush Keyword Magic Tool to find relevant keywords that potential customers search for. Update your listing title and description with these keywords, but avoid keyword stuffing.
2. Focus on Earning Reviews: Encourage customers to leave positive reviews on third-party websites like TripAdvisor and Facebook. Positive reviews can inspire trust and attract more customers.
3. Pay Attention to NAP Accuracy: Ensure consistency in your business name, address, and phone number across all online directories. This consistency makes it easier for searchers to find accurate information about your business and improves your online presence.
4. Add High-Quality Photos: Images play a significant role in search engine results. Include high-quality photos that showcase your business and make it stand out to potential customers.
By following these steps and tips, you can create a strong listing on Bing Places for Business and increase your brand’s online visibility.