In 2022, Google Search Console’s rich results report will provide more warnings for missing location data in event structured data markup. Meanwhile, Merchant Center has added a new feature that allows users to connect their Google Analytics 4 property to see conversions from free product listings. Microsoft Advertising has launched a new reporting dashboard to make reports easier to customize and access. All US Instagram users can now use product tagging to improve Instagram shopping. A study found that 46.5% of PC searches were zero-click, compared to 77.2% on mobile. Dan Toplitt, SVP, Head of US SEO at Reprise Digital, discussed several topics related to enterprise SEO. In 2019, Google apologized for its rel=next/prev mixup, and launched a new personalized, shopping-enabled Google Shopping feature in France. AdWords now shows ad version history while Google Posts gives museums, movies, musicians, and sports groups a dedicated space in search. In 2016, data showed that search query volumes on desktop reached their peak. Lastly, in 2013, Google recorded three improvements to the Google Webmaster Tools verification system, while AdWords ads with phone numbers in the text were disapproved, Microsoft demonstrated new voice search capabilities, and Google debuted a new display interface with keyword targeting.