TikTok has launched Script Generator, an artificial intelligence (AI) tool that generates ad scripts for digital marketers. Available to TikTok Creative Center users with a TikTok for Business desktop account, the feature generates scripts based on inputted details about products or services, including name, description and keywords, as well the length of ad required. The tool produces multiple potential video scripts with hooks, calls to action, visual and audio cues from which marketers can choose. However, the company has warned against relying on the content in the absence of effectively edited scripts.