In 2023, Search Engine Land provided a platform for SEO experts to share their knowledge and insights to help navigate the constantly shifting SEO landscape. The 10 most-read SEO columns of the year focused heavily on the topic of Generative AI, with 80% of the columns discussing ChatGPT, Bard, and SGE. Tom Demers authored 5 of the top 10 columns, showcasing his expertise in the field.
One popular column discusses the impact of Google Search Generative Experience on organic website traffic, providing an in-depth analysis. Another column explains how the ChatGPT API can address web interface shortcomings and be maximized for specific SEO use cases. It also delves into creating compelling, clickable title tags with ChatGPT. Additionally, there is a column that explores what SEO experts can learn from Yandex’s codebase, despite it not being Google.
E-E-A-T is also a topic covered, with a detailed explanation of what it means, why it matters to SEO, and tips to use it to advantage. Furthermore, a seven-step, ChatGPT-assisted process to streamline featured snippet optimization and boost traffic for top-ranking keywords is outlined in another column. The top detection tools for AI-generated content are tested and discussed, along with insights on using Bard for fine-tuning SEO strategies.
The remaining columns provide guidance on creating SEO-focused ChatGPT prompts, incorporating ChatGPT into SEO processes, and specific keyword research applications for the tool. Overall, these columns demonstrate the wealth of knowledge and expertise offered by Search Engine Land’s Subject Matter Experts in the field of SEO.