Search Engine Land has launched a beta version of the first generative AI chatbot for search marketers. The Search Engine Land ChatBot uses OpenAI’s ChatGPT and has been trained on over 20,000 news articles, guides, tutorials and research content from Search Engine Land. It can be used to explore and learn about search marketing. The chatbot can be accessed via a prompt, while best practices and sample prompts are also provided. The platform is not yet perfect, and users may experience token-related issues. Search Engine Land CEO Chris Elwell has called the bot an exciting way of providing “the information [the marketing] community needs in a format that is complementary to our existing properties.”

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