Navigating to “Links” in Google Search Console

Knowing who links to your website is crucial for building authority and improving your search engine ranking. Backlinks are links to your website from other sites, and when high-quality sites link to yours, it signals that your site is also high-quality. Having more quality backlinks increases the likelihood of ranking your webpages highly on Google. Links from multiple domains also indicate that your site is trusted by many others in your industry. There are several tools you can use to discover who is linking to your site, such as Google Search Console and Semrush Backlink Audit. Google Search Console provides key information about your website’s backlink profile, while Semrush Backlink Audit offers additional information about the linking websites, including their Authority Score and Toxicity Score.

You can also use Backlink Analytics to see who links to a specific page on your website, and to find out who links to your competitors’ websites. This information can be leveraged to identify potential link building opportunities, improve your backlink profile, and reach out to websites for backlink placements. You can compare your backlink profile with your competitors using Backlink Gap, and identify websites linking to your competitors but not to your own site, in order to pinpoint potential linking opportunities.

Improving your website’s backlink profile involves creating link-worthy content, reaching out to high-quality websites for link placements, and monitoring your website’s Toxicity Score to ensure that the majority of your backlinks are coming from non-toxic websites. It’s important to regularly track your linking sites to never miss an issue or an opportunity. Earning backlinks from high-quality websites can greatly benefit your website’s organic ranking potential, and knowing who links to your site can help you maintain a healthy backlink profile and discover new linking opportunities.


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