At the recently concluded Made On YouTube event, the focus was on the latest ways YouTube is supporting and showcasing creators. The event aimed to emphasize that YouTube is not just a platform for creating a business, but a platform for creativity as a whole.

During the event, a number of new features were announced that will soon be available on YouTube. These features have been designed to assist creators in making, editing, and sharing content in innovative ways. The goal is to provide tools that foster new forms of creative expression, simplify time-consuming and costly tasks, and enable creators to reach a wider audience.

The first tool introduced at the event is Shorts, a new way to create and share short-form videos on YouTube. Shorts is similar to platforms like TikTok, where users can create bite-sized videos that capture their creativity in a concise manner. This feature will make it easier for creators to produce engaging content in a shorter format, opening up new opportunities for expression.

Another tool announced is YouTube’s new audio library, which will provide a vast array of royalty-free audio tracks for creators to use in their videos. This library will simplify the process of finding and incorporating high-quality music into videos, eliminating the need for creators to source their own soundtracks or potentially face copyright issues.

To help creators edit their videos more efficiently, YouTube also unveiled the SmartReplace feature. This tool will automatically detect copyrighted audio within videos and offer creators the option to remove or replace it with royalty-free tracks from the audio library. This will save creators time and effort in avoiding copyright claims and ensuring their videos meet the platform’s guidelines.

Additionally, YouTube introduced a new feature called Clips. This tool allows viewers to create short snippets of videos and share them across social media platforms. Clips will enable creators to gain more exposure as their content is distributed by their viewers, potentially attracting new audiences and driving traffic to their channels.

The final tool highlighted at the event is the viewer applause feature. This feature allows viewers to purchase applause animations during livestreams to show their support for creators. This not only incentivizes viewers to actively engage with creators but also provides creators with another revenue stream, further monetizing their content.

Overall, the new features unveiled at the Made On YouTube event demonstrate YouTube’s commitment to supporting creators and fostering a vibrant community of innovative content producers. By providing tools that simplify the creative process, open up new avenues for expression, and enhance viewer interaction, YouTube is solidifying its position as the go-to platform for creators. These features will undoubtedly empower creators to create exceptional content, reach wider audiences, and thrive in the ever-evolving digital landscape.