client:Omega SA
creative services:Creative Direction, Graphic Design

production:Zeitgeist Media llc.
principle designer:Andres Plashal
photography:Jun Photo Studio

The Omega Seamaster Ploprof 1200M was born in a lab, by engineers and technicians. No one sipping an espresso ever sat at a cafe and discussed how the piece would make for a nice luxury item and whether they could put diamonds on it. It is the anti-luxury high-end watch. A real tool that signaled the result of teamwork and problem-solving. Something which represented innovation without concern for budget, and was designed to be a necessary element in the exploration of the deep. Tools such as this are created by smart humans to let humans do more than we could without them - and that concept is completely sexy.