client
Omega SA

creative services
#Creative Direction, #Graphic Design

production
Zeitgeist Media llc.

photography
Jun Photo Studio

The Omega Seamaster Ploprof 1200M was born in a lab, by engineers and technicians. No one sipping an espresso ever sat at a cafe and discussed how the piece would make for a nice luxury item and whether they could put diamonds on it. It is the anti-luxury high-end watch. A real tool that signaled the result of teamwork and problem-solving. Something which represented innovation without concern for budget, and was designed to be a necessary element in the exploration of the deep. Tools such as this are created by smart humans to let humans do more than we could without them – and that concept is completely sexy.