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production company
Zeitgeist Media llc.

principle designers: Andrés Plashal
photography: Jun Photo Studio

Omega Seamaster

The Seamaster Ploprof 1200M was born in a lab, by engineers and technicians. No one sipping an espresso ever sat at a cafe and discussed how the piece would make for a nice luxury item and whether they could put diamonds on; it’s the anti-luxury high-end watch.

The Seamaster is a tool that signaled the result of teamwork and problem-solving. Something which represented innovation without concern for budget, and was designed to be a necessary element in the exploration of the deep. Tools such as this are created by smart humans to let humans do more than we could without them – and that concept is completely sexy.

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