The content discusses various strategies for law firms to improve their SEO and build backlinks. It includes tips such as utilizing legal directories, answering questions on websites like HARO and Quora, claiming unlinked brand mentions, leveraging partnerships, pursuing legal awards, creating shareable content, doing manual outreach, considering local sponsorships, and sharing success with the media. The strategies aim to enhance a law firm’s online presence and visibility.

source: Link Building for Lawyers: 10 Strategies to Help You Win in SERPs

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