A brand SERP refers to the search results that appear on Google when someone searches for a specific brand name. It is important because it reflects Google’s evaluation of what is most helpful, relevant, and valuable to the brand’s audience. Analyzing a brand SERP involves looking at the brand’s website, social media profiles, videos, review sites, news sites, “People Also Ask” questions, filter pills, and whether a knowledge panel exists. Each of these elements provides insights for improving the brand’s digital strategy.

source: 10 simple steps to analyze your brand SERP and build an effective digital strategy