Finding new keywords is crucial for website owners as it can boost traffic, improve business optimization, and help convert more people into buyers. Ranking for a variety of relevant keywords allows website owners to diversify their organic traffic sources and increase their market share. Additionally, discovering new keywords can enhance paid search campaigns and highlight new business opportunities. Strategies such as using Google Search Console, regex queries, and keyword gap analysis can help website owners find new organic keywords to expand their content and optimize their rankings.

source: 10 Ways to Find New Keywords for Your Site