To increase organic traffic to your website, there are three main strategies: ranking higher for existing keywords, ranking for more keywords, and getting more clicks. There are several SEO techniques that can help achieve these goals. One approach is to spy on your competitors’ content topics to get new ideas. By using tools like Ahrefs’ Site Explorer, you can find your competitors’ most trafficked pages and gain inspiration for your own content. Additionally, conducting competitive analysis can help identify keywords that your competitors rank for but you don’t, providing opportunities for new content topics. Prioritizing low-difficulty topics is especially helpful for new websites that may struggle to rank for competitive keywords early on. Updating old content is crucial to stay relevant on search engine results pages (SERPs), as rankings decrease over time without regular refreshes. Creating thorough content that covers all relevant subtopics within your niche increases the chances of ranking for more keywords and driving more traffic. Content hubs, which are interlinked collections of content about a specific topic, are an effective method to establish authority in a particular space. Generating high-quality backlinks is a top-ranking factor for search engines, while optimizing internal links can boost important pages. Fixing broken links and reclaiming backlinks by redirecting old URLs can also improve SEO performance. Lastly, creating click-worthy search results involves crafting compelling title tags and meta descriptions that accurately reflect the content and entice searchers.

source: 13 SEO Techniques for More Traffic