The widespread adoption of ChatGPT, an AI chatbot from OpenAI, has reached 100 million weekly active users. This level of adoption is drastically altering the online world and impacting the search industry. There are questions about the impact of AI on jobs, the roles of digital marketers and SEOs, the future of traditional search engines, and the generation of AI content. Expert Whiteboard Friday presenters have covered the challenges and pitfalls SEOs face in this new world, from implications in search engine results to content strategies. The content provides insights on how to overcome these challenges and embrace the new way of working with AI.

source: Whiteboard Friday Recap 2023: AI Edition

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