The content discusses the importance of scheduling reviews and updates for dated content. It suggests that even though content may initially perform well, it can become outdated over time. The options are presented to either create new content or update existing content. Research from HubSpot shows that updating old blog posts can increase traffic by 106%. However, it is important to diagnose the reasons for underperformance and make necessary improvements. Additionally, the content highlights the value of incorporating external voices and thought leaders into search-optimized content. This can enhance the quality and authority of the content, and aligns with Google’s emphasis on the writer’s experience in high-quality content.

source: 6 Actionable Tips to Build a Sustainable Online Presence in 2024