In today’s competitive agency marketplace, client retention is critical. AdWeek reports a high client turnover rate for small-to-medium-sized firms, with up to 40% of clients leaving each year. This can be costly, as it is four times more expensive to acquire a new client than to retain an existing one. Automated and AI-based tools have emerged as a solution, providing time savings and the ability to fulfill client needs more efficiently. To combat client churn, it is important to understand why clients leave agencies, implement solutions such as effective communication, setting clear expectations, and lead scoring, and focus on more meaningful marketing metrics. By taking these steps, agencies can build long-term relationships with clients and minimize turnover.

source: Transforming agencies into profit powerhouses with client retention


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