The digital marketing landscape is evolving rapidly, with AI playing a pivotal role in customer acquisition strategies and tactics. A webinar has been designed specifically for digital marketers who drive offline sales and conversions, focusing on AI-forward marketing approaches for 2024, the importance of prioritizing lead value over volume, and the integration of first-party data with AI. To learn more, readers can register and attend the webinar. Additionally, they can view more Search Engine Land webinars and add Search Engine Land to their Google News feed. The article is written by Cynthia Ramsaran, director of custom content at Third Door Media, with expertise in marketing, technology, finance, manufacturing, and gaming industries.