Amazon is testing a new feature in its shopping app that provides AI-generated summaries of product reviews, both positive and negative. Amazon has not disclosed any details of how the product summaries are created, but confirmed it was significantly investing in generative AI across its businesses. The feature has the potential to be beneficial for users by condensing large quantities of reviews into an easily digestible summary. However, it remains to be seen whether this new component will affect sales, either positively or negatively.

source: Amazon is testing AI-generated summaries of product reviews