In 2018, Microsoft attempted to sell Bing to Apple, but the sale was unsuccessful due to concerns about Bing’s search quality, advertising unit, and monetization capabilities. Google argues that this failed sale shows that Bing is an inferior search engine. Microsoft denies quality issues and claims that Google prevented the sale. The U.S. Justice Department is suing Google for unfair practices to maintain its search engine dominance. If Google loses, it could lose its default search engine status on Apple products. Google has a 90% market share in search, while Bing has 3%.

source: Google: Apple rejected Microsoft Bing deal over quality and advertising worries


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