The article discusses the objective nature of the market for organic traffic around a specific topic and how measuring it properly can benefit SEO strategies. It introduces Pillar-Based Marketing as a methodology to incorporate SEO confidently into a go-to-market strategy. The article also provides a registration link for a webinar on building authority and dominating organic search. Additionally, it includes information on adding Search Engine Land to a Google News feed. The rest of the content includes new articles on Search Engine Land and information about the author, Cynthia Ramsaran.