E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines. It is cost-effective and focuses on improving category and product pages. Technical SEO is crucial for e-commerce sites and involves securing your site with HTTPS and making your site structure easy to navigate. Implementing faceted navigation correctly is important to prevent SEO issues. Keyword research helps to understand how people search for products, and on-page SEO involves optimizing title tags, meta descriptions, and URLs. Adding unique product and category descriptions can improve visibility. Link building for e-commerce stores can be challenging.

source: Master E-commerce SEO in 2023: Beginner’s Guide