SEO professionals are learning to integrate AI into their content strategies. Google has been testing its AI search feature and is clear that AI content is acceptable as long as it is original and of high quality. However, there are concerns about the impact of AI content on search results and the challenges it presents. AI is also changing SEO skillsets, and there are steps that can be taken to ensure the successful integration of AI into SEO strategies, including identifying personas, selecting keywords, and editing and optimizing content.

source: AI content creation: A beginner’s guide

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