The article discusses how SEOs and content writers can work better together. It emphasizes the importance of creating good briefs and communicating the purpose of the page to the content writers. It also suggests training content writers in SEO concepts, providing access to keyword research tools, and helping them understand search intent. The article highlights the significance of EEAT (Expertise, Authoritativeness, Trustworthiness) and encourages discussions about the use of AI in content writing.

source: How SEOs and Content Writers Can Work Better Together — Whiteboard Friday